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Shopping Asia

the world consumes Asia, Asia consumes the world

About the symposium

Over the latter half of the twentieth century, Asia has emerged first as the center for global manufacturing and thereafter as a location for rising demand. These histories of changing Asian production and consumption landscapes are tied to shifting dynamics in the structure of global capitalism. The shifting power balance between large manufacturers and large retailers; revolution in logistics; changing geographies and networks of trade and production; worldwide diffusion of modern retailing; and rising middle class and consumer cultures around the world are some of the factors that have enabled recent changes in Asia’s relationship to global shopping.   

This year Focus Asia aims to bring together practitioners, working in various fields of the social sciences and Asian studies, who take seriously the inter-relationships between global production and consumption landscapes, and who pose relevant questions regarding Asia’s contemporary and historical role within this nexus. The title of the symposium “Shopping Asia” has multiple meanings, pointing to the complexity within the landscape of global shopping — as the world increasingly consumes, often Western-branded, Asian-made goods, and as Asians learn to consume globally-produced products, that are often foreign-branded goods made in their own local factories. Mediating these relationships are a number of powerful intermediaries, retailers, brand-name manufacturers, contract manufacturers, and distributors, who are located between production, retail, and consumption markets.

Keynote Lecture:

  • Sherman Cochran, Hu Shih Professor & Professor Emeritus, History, Cornell University

Confirmed Speakers:

  • Eileen Otis, University of Oregon, Sociology
  • Christina Moon, New School, Parsons, Fashion Studies
  • Hendrik Meyer-Ohle, National University of Singapore, Japanese Studies
  • Tsaiman Clare Ho, Chung Yuan University in Taiwan, General Education
  • Wessie Ling, Northumbria at New Castle, Cultural history
  • Lydia Jungmin Choi-Johansson, Linneas University, Business and Economics
  • Cecilia Cassinger, Lund University, Strategic Communication


All sessions of Focus Asia are open to the public and admission is free of charge.


photo of Tokyo in the rain

Tokyo in the Rain” by Trey Ratcliff is licensed under CC BY-NC-SA 2.0

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About the event


April 14-15, 2015
9:30am- 5:30pm


April 14: Grand Hotel (Sten Broman Salen), Bantorget 1, 222 29 Lund

April 15: AF Borgen (Nya Festsalen), Sandgatan 2, 223 50 Lund


Solee [dot] shin [at] ace [dot] lu [dot] se

Download Programme (PDF)

Focus Asia poster april 2015

Centre for East and South-East Asian Studies
Lund University
Sölvegatan 18 B, 223 62 Lund

Phone: +46 46 222 38 61
E-mail: info [at] ace [dot] lu [dot] se