Tine Walravens, Nicolai Ahrenkiel, and Paul O'Shea published '‘Let's eat Fukushima’: communicating risk and restoring ‘safe food’ after the Fukushima disaster (2011-2020)' in Japan Forum this month. The article draws on three case studies, spanning 2011 to 2020, to show how the Japanese government sought - and failed - to persuade consumers of the safety of food from Fukushima. Although it improved somewhat over the period, the article finds that even ten years later, the government's risk response remains primarily aimed at correcting and dismissing consumer concerns while expressing certain fatigue with ongoing consumer avoidance. 

The full article is available here.